One who creates new science is responsible for its terminology. There is a duty to invent, for new concepts, new terms lacking in connotational confusion. There is an easy illustration of the virtue of inventing new words rather than using words already in use. If one uses "god" as a term then one has introduced hopeless connotational confusion because there must the thousands of already existing concepts that a reader might assume, no matter what the scientist says, for "god." Different readers will have different interpretations of what the scientist means. Even some scientists cherish "god" and are likely to fume over someone "misusing" that word. More mundane words already in use can also have connotations that might be hard to escape.